BRANDING
With a blend of creativity, experience, and precision, I specialize in crafting brand identities that resonate with target audiences and communicate a brand’s unique story.
From logos to typography, every element is thoughtfully designed with attention to detail, ensuring that each decision aligns with the brand's goals. Whether building from scratch or refreshing an existing identity, I deliver visually compelling designs that stand out and connect on a deeper level.
Case Study: Cowboys Dance Hall Rebrand
Cowboys Dance Hall, a premier Calgary nightclub, needed a fresh brand identity to modernize its Western theme and attract a younger audience.
The Challenge
Create a bold, cohesive brand that:
Blends Western heritage with a modern, neon-inspired aesthetic.
Appeals to locals, tourists, and country music fans.
Works seamlessly across signage, merchandise, and digital platforms.
The Solution
Create a bold, cohesive brand that:
Blends Western heritage with a modern, neon-inspired aesthetic.
Appeals to locals, tourists, and country music fans.
Works seamlessly across signage, merchandise, and digital platforms.
The Results
25% social media growth in six months.
15% increase in event attendance.
Boosted merchandise sales and brand recognition.
This project showcases my expertise in branding, digital design, and audience engagement.
2 weeks
